Natural hair care
Certified organic ingredients
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No parabens, no phthalates, no petrolatum, no sulfates, and without any other chemical considered harmful.
No aggressive SLS or SLES surfactants (same as those used in dishwashers). Related to irritation, systemic toxicity, developmental problems, reproductive problems, and cancer (possible carcinogenic mutagen).
No Parabens – related to serious chronic health disorders.
No sulfates – irritating to skin, scalp, and follicle (hair root).
No DEA – irritate the skin and eyes, and is linked to chronic health conditions.
No Phthalates – prolonged use could be toxic.
No PEG – linked to chronic health conditions.
No Phenoxyethanol – irritant to eyes and skin.
No Ethanol – can dry out hair, and cause frizz and damage.
No Petrochemicals – can coat hair causing moisture loss and dryness.
No aggressive salts – they accumulate in the tissues and cause dryness and dehydration.
No Harmful Dyes – toxic to skin and scalp; cause chronic disorders.
No harmful Fragrances – can be irritating and are linked to chronic diseases.
No Silicones – they stick to the hair (they don’t dilute in water) and give the impression of thicker hair.
No Gluten – may cause allergic reactions in sensitive individuals.
Sodium Lauryl Sulfate (SLS), Sodium Laurent Sulfate (SLES), and Ammonium Lauryl Sulfate are very strong detergents used to produce that foam we see in commercials. In the long term, these chemicals strip the hair of essential oils necessary for its health.
Polyethylene Glycol. Strips hair and skin of their natural moisture.
Diethanolamine (DEA) and Triethanolamine (TEA) can cause scalp irritation and severe allergic reactions. They dry the hair, making it brittle and lifeless.
Parabens are toxic chemical irritants that can affect our hormonal balance and lead to hair loss.
Formaldehyde, excessive exposure can cause hair thinning.
Alcohol in high concentrations dries out hair.
Synthetic fragrance or perfumes. Some 3,000 chemicals are used in a single fragrance. Many are irritating and can damage the scalp.
Synthetic colors. They can cause skin sensitivity and irritation.
Propylene glycol. It is the same as automobile antifreeze. Very common to prevent freezing during shipping and storage.
Lanolin, petroleum, and mineral oil. Used in greases and pomades, they go through the hair fiber and prevent it from absorbing the natural oils produced by the scalp.
Dimethicone. It is suspected that it can cause carcinogenic mutations, and tumors in the skin and internal organs, such as the liver and lymph nodes.
The sulfate debate
Sodium Lauryl Sulfate (SLS) is a very powerful surfactant, emulsifier, and detergent used in thousands of products such as dish and laundry detergents, shampoos, makeup, toothpaste, mouthwashes, soaps, etc.
During its manufacture, a carcinogenic by-product (1,4 dioxane) is produced. The same happens with sodium Laurent sulfate (SLES), which in addition to 1,4 dioxane contains ethylene oxide, another carcinogenic agent. It is the gradual and continuous use of these by-products with the ability to cross the skin and enter the bloodstream (because of their small molecular size) that may cause a potential health hazard.
What the studies say
There is enough evidence to show that they are aggressive detergent irritants with a molecular size small enough to enter the blood and accumulate in the internal organs of the human body.
Organic Enrichment SHAMPOO
Ingredients
Sodium Cocoyl Isethionate
It is one of the few surfactants known to be non-toxic, non-allergenic, and non-irritating. It is a gentle and safe ingredient with a conditioning effect that leaves hair soft and supple.
Sodium methyl oleoyl taurate
It is a safe and gentle cleansing agent alternative to sulfates (which we avoid in all of our formulas) and is partially derived from coconut and palm kernels. The nutrients in almond oil can promote the appearance of healthy growth and rehydrate hair. Penetrates the hair shaft, deeply repairing and retaining moisture. This deep hydration may help fight dandruff and give hair shine.
Lauryl betaine
It is an organic surfactant considered safer and milder. It can help nourish your skin and hair instead of stripping them of their natural good fats.
Guar Hydroxypropyltrimonium Chloride
It is an antistatic and detangling conditioning agent that does not present toxicity or carcinogenicity problems.
Potassium CLA (Conjugated Linoleic Acid)
It is a regulator of highly mobile nutrient transport to the follicular site; as a component of the bio-membrane, it functions largely as a regulator of nutrient transport.
Sodium DNA
It is the structural basis of nucleic acids and cofactors (DNA metabolism). Sodium DNA is essential for DNA metabolism, on which the processes of cell repair and tissue regeneration are located.
Serenoa Serrulata (Saw Palmetto) Fruit Extract
It is a natural herb that is easily absorbed into the skin. It is reported to have a significant effect in relieving symptoms associated with hair loss and further improving hair quality.
Biotin
It can significantly strengthen and keep hair longer. Sometimes known as vitamin H, it is an essential vitamin for hair care.
Butyrospermum parkii (shea butter)
Helps lock in moisture, smooth skin, and condition hair naturally and safely. Contains vitamin E and catechins (natural antioxidants also found in green tea that help prevent cell damage).
Aloe (vera) barbadensis leaf juice
Great moisturizer and anti-inflammatory. It has antibacterial components and helps in wound healing and skin regeneration—a gift of benefits and natural goodness.
Matricaria recutita (chamomile) flower extract
Calming and anti-inflammatory effects with wound healing benefits and natural skin hydration. However, some people may be allergic to this extract.
Olea europaea (olive) leaf extract
A great moisturizing agent is rich in fatty acids and antioxidants. There is even some evidence to suggest that it can soothe the scalp, strengthen the hair follicle, and stimulate hair growth due to its ability to aid in the dilation of the arteries within the scalp to increase blood flow.
Panthenol (provitamin B5)
Prevents dryness of the hair and scalp. Adds shine and softness without adding oils or greasiness.
Niacin (vitamin B3)
As blood circulation improves, oxygen and nutrient delivery to the hair follicle is increased, helping hair grow faster and thicker.
Tocopheryl acetate (vitamin E)
Trials found that its antioxidant properties help reduce oxidative stress (related to hair loss) in the scalp and improve hair growth in people with hair loss.
Citrus aurantium dulcis (orange) oil
It has a soothing, antiseptic, and anti-inflammatory effect on the irritated scalp. It is perfect for people prone to dandruff and other scalp problems. It is also an excellent moisturizer for brittle hair. It infuses vitamin C (essential for growth) and also helps prevent hair loss by strengthening the roots and stimulating growth.
Gluconolactone
It helps moisturize and soften hair and scalp.
Sodium benzoate
All hair care products should contain some type of antiviral, antibacterial, and antifungal agent to prevent degradation. Sodium benzoate is an excellent alternative to harmful parabens.
Infusion Intense CONDITIONER
Ingredients
Behentrimonium methosulfate
It is a non-sulfate, derived from rapeseed oil. Prized for its effective detangling ability, it can penetrate the hair shaft, making it an excellent moisturizer and conditioner, while remaining gentle on hair and skin, without coating the scalp or causing build-up.
Cetearyl alcohol
Helps soften skin and hair by soothing and relieving dry skin.
Hydrolyzed wheat protein
Moisturizes the hair shaft. It can pass through the hair cuticle and moisturize the hair shaft. In addition to boosting shine and preventing breakage, wheat protein also helps retain moisture in the hair, giving it a thicker look.
Hydrolyzed wheat starch
They are easily absorbed into the hair shaft and hair follicle. Because hair is made primarily of protein, hydrolyzed wheat proteins can repair damaged hair follicles, lift hair, and reduce porosity (tiny holes) in the length of hair shafts.
Potassium CLA Glutathione
CLA is derived from safflower oil (linoleic acid). Safflower oil is also rich in oleic acid, which is very beneficial for the scalp and hair. This vitamin increases circulation to the scalp, stimulating hair growth and the strength of the follicles. It can also help keep your hair shiny and vibrant.
Sodium DNA
It is the structural basis of nucleic acids and cofactors (DNA metabolism). Sodium DNA is essential for DNA metabolism, on which the processes of cell repair and tissue regeneration are located.
Serenoa Serrulata (Saw Palmetto) Fruit Extract
It is a natural herb that is easily absorbed into the skin. It is reported to have a significant effect in relieving symptoms associated with hair loss and further improving hair quality.
Biotin
It can significantly strengthen and keep hair longer. Sometimes known as vitamin H, it is an essential vitamin for hair care.
Butyrospermum parkii (shea butter)
Helps lock in moisture, smooth skin, and condition hair naturally and safely. Contains vitamin E and catechins (natural antioxidants also found in green tea that help prevent cell damage).
Olea europaea (olive) leaf extract
A great moisturizing agent is rich in fatty acids and antioxidants. There is even some evidence to suggest that it can soothe the scalp, strengthen the hair follicle, and stimulate hair growth due to its ability to aid in the dilation of the arteries within the scalp to increase blood flow.
Cellulose gum
It is considered a perfect polymer because it is soluble in water and hydrates in a short time with moderate agitation.
Tangerine citrus oil (tangerine)
Refreshes, tones, and cleanses the scalp. Due to its antiseptic properties, it can help balance sebum production and treat dandruff and other scalp problems.
Citrus aurantium dulcis (orange) oil
It has a soothing, antiseptic, and anti-inflammatory effect on the irritated scalp. It is perfect for people prone to dandruff and other scalp problems. It is also an excellent moisturizer for brittle hair. It infuses vitamin C (essential for growth) and also helps prevent hair loss by strengthening the roots and stimulating growth.
Phenoxyethanol
It is often used in Clean Beauty as a substitute preservative for parabens, which are generally banned among the Clean Beauty cohort.
Caprylyl glycol
It is a moisturizing agent, and it also has conditioning properties, so it softens the hair.
Sorbic acid
This synthetic preservative is a gentle alternative to parabens and phthalates. It is allowed in organic certifications and is classified by the FDA as safe for use in cosmetics.
Natural Vitality SCALP LOTION
Ingredients
SDA-40
Widely used in skin care cosmetics for its formulation benefits. Helps product ingredients to be easily distributed and quickly absorbed. It also acts as a preservative.
Aspalathus linearis extract (rooibos)
Its most important characteristics are related to its antioxidant, anti-inflammatory, and antimicrobial properties. Recent independent research shows that it improves hair growth and condition.
Polysorbate 80
It has been considered a possible treatment for thinning hair and baldness. It was first popularized by the Helsinki formula and has been a part of the hair loss treatment industry ever since.
Potassium CLA Glutathione
CLA is derived from safflower oil (linoleic acid). Safflower oil is also rich in oleic acid, which is very beneficial for the scalp and hair. This vitamin increases circulation to the scalp, stimulating hair growth and the strength of the follicles. It can also help keep your hair shiny and vibrant.
Sodium DNA
It is the structural basis of nucleic acids and cofactors (DNA metabolism). Sodium DNA is essential for DNA metabolism, on which the processes of cell repair and tissue regeneration are located.
Panthenol (provitamin B5)
Prevents dryness of the hair and scalp. Adds shine and softness without adding oils or greasiness.
Serenoa Serrulata (Saw Palmetto) Fruit Extract
It is a natural herb that is easily absorbed into the skin. It is reported to have a significant effect in relieving symptoms associated with hair loss and further improving hair quality.
Matricaria recutita (chamomile) flower extract
Calming and anti-inflammatory effects with wound healing benefits and natural skin hydration. However, some people are allergic to this extract.
Malus Domestica fruit cell culture extract (apple stem cell)
It can protect the stem cells of the hair, against aging and premature loss. It is a proprietary liposomal preparation of apple stem cells derived from Uttwiler Spätlauber, a rare Swiss apple variety.
Niacin (vitamin B3)
As blood circulation improves, it also brings oxygen and nutrients to the hair follicle, helping hair grow faster and thicker.
Menthol
It is considered useful for hair growth because it is scientifically known as a vasodilator. This means that it can stimulate blood circulation in the scalp and cause the hair follicles to open up, leading to increased hair growth.
This latter quality makes menthol especially beneficial for hair care because the increased blood flow to the scalp can help nourish hair follicles and improve the health of future hair growth. A healthy scalp also means fewer skin irritations and less itching or flaking.
Capsicum extract
Cayenne pepper contains capsaicin, a compound that stimulates hair growth. Capsaicin stimulates blood circulation to the hair follicles, which ensures better nutrition and healthier hair growth. It also helps stimulate dormant hair follicles and this helps to increase the volume and thickness of the hair.
Olea europaea (olive) leaf extract
A great moisturizing agent is rich in fatty acids and antioxidants. There is even some evidence to suggest that it can soothe the scalp, strengthen the hair follicle, and stimulate hair growth due to its ability to aid in the dilation of the arteries within the scalp to increase blood flow.
Xanthan gum
Is considered to be beneficial for dry scalp or dry, thin hair, as well as for curly hair, due to its suspected ability to lock in oils.
Methyl nicotinate
Promoting increased blood flow to the surface of the scalp helps reduce the production of DHT (dihydrotestosterone) and seborrhea, which are both causes of hair loss.
We strive to be one of the best hair care providers by using key ingredients backed by reliable, scientific studies.
Worth It focuses on hair care products with natural, vegetable-derived ingredients that work.
Nothing we use contains parabens, petroleum derivatives, or has undergone animal testing.
We pride ourselves on keeping up to date with the newest ingredients and latest consumer trends.
Great results with this product have been achieved by Canadian Scalp clinics for many years.
start seeing results in just 60 days
fuller, thicker, stronger-looking hair
for men and women
safe and easy to use
100% drug-free